2020. 1. 21. 13:05ㆍ카테고리 없음
Philip Kotler draws on lectures he’s given worldwide and textbook basics to craft an informative and refreshing marketing text. Highlighting the primary tools and techniques used by marketing professionals, he encourages companies to adopt a holistic approach that emphasizes customer value over product sales. Since it’s cheaper to retain an existing customer than to acquire a new one, companies should use all of the resources at their disposal - including marketing - in building long-term customer relationships. Beyond the customer-value sermon, Kotler offers a systemic review of fundamental marketing concepts that getAbstract heartily recommends to beginners, who quickly will find their copies of this book glowing with highlighter yellow, as well as marketing veterans, who will enjoy and learn from the book’s fresh take on familiar topics.
Marketing Management E-Book. 1. PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger 1-1www.bookfiesta4u.com.
Chapter 1Defining Marketing for the21st Centuryby PowerPoint by Milton M. Pressley University of New Orleans 1-2 www.bookfiesta4u.com. Kotler onMarketingThe future is not ahead of us. It has already happened.
Unfortunately, it is unequally distributed among companies, industries and nations. 1-3 www.bookfiesta4u.com. Chapter ObjectivesIn this chapter we will address the followingquestions: What is the new economy like? What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace?
How are companies and marketers responding to the new challenges?
Marketing Management
This PDF book will cover most of the syllabus of Marketing Management Contents of Marketing Management Below are the contents which you would see in Marketing Management Textbook especially made for MBA Students. Download marketing-management or read marketing-management online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get marketing-management book now. This site is like a library, Use search box in the widget to get ebook that you want.